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广东省人民政府首页  >  要闻动态  >  广东要闻

广汽新能源:借势进攻

来源: 南方日报网络版     时间: 2019年07月19日 08:03:18
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(  上)(有)(政)(策)(引)(导)(,下)(有)(市)(场)(倒)(逼)(,国)(内)(大)(型)(车)(企)(纷)(纷)(依)(托)(新)(能)(源)(汽)(车)(实)(施)(突)(围)(转)(型)(战)(略)(。
  日)(前)(,广)(汽)(集)(团)(投)(资)(成)(立)(了)(“广)(州)(汽)(车)(集)(团)(乘)(用)(车)(有)(限)(公)(司)(新)(能)(源)(分)(公)(司)(”(以)(下)(简)(称)(“广)(汽)(新)(能)(源)(公)(司)(”),拟)(加)(强)(对)(新)(能)(源)(市)(场)(的)(投)(入)(。同)(时)(,在)(“十)(三)(五)(”期)(间)(,广)(汽)(已)(经)(确)(定)(将)(新)(能)(源)(作)(为)(公)(司)(乘)(用)(车)(发)(展)(的)(重)(心)(,未)(来)(将)(陆)(续)(推)(出)(7款)(新)(能)(源)(车)(型)(。
  “近)(年)(来)(中)(国)(汽)(车)(市)(场)(增)(速)(放)(缓)(,由)(快)(速)(发)(展)(期)(步)(入)(普)(及)(初)(期)(;与)(此)(同)(时)(,汽)(车)(产)(业)(相)(对)(能)(源)(、资)(源)(和)(环)(境)(的)(矛)(盾)(日)(益)(突)(出)(,倒)(逼)(车)(企)(不)(得)(不)(转)(型)(升)(级)(。”广)(汽)(集)(团)(常)(务)(副)(总)(经)(理)(冯)(兴)(亚)(日)(前)(表)(示)(。
  实)(际)(上)(,在)(国)(内)(新)(能)(源)(汽)(车)(发)(展)(的)(大)(潮)(中)(,广)(汽)(仅)(算)(得)(是)(在)(新)(能)(源)(汽)(车)(布)(局)(上)(的)(一)(个)(“后)(来)(者)(”。在)(此)(之)(前)(,随)(着)(国)(内)(传)(统)(车)(市)(的)(逐)(步)(放)(缓)(,加)(之)(国)(家)(政)(策)(的)(重)(点)(扶)(持)(,包)(括)(一)(汽)(、上)(汽)(、东)(风)(、长)(安)(、北)(汽)(等)(在)(内)(的)(大)(型)(国)(有)(车)(企)(集)(团)(都)(在)(纷)(纷)(加)(码)(新)(能)(源)(业)(务)(的)(布)(局)(。
  毫)(无)(疑)(问)(,随)(着)(大)(多)(数)(车)(企)(都)(在)(布)(局)(新)(能)(源)(汽)(车)(业)(务)(,未)(来)(国)(内)(车)(市)(中)(新)(能)(源)(汽)(车)(的)(竞)(争)(又)(会)(呈)(现)(出)(一)(个)(白)(热)(化)(的)(态)(势)(。在)(新)(能)(源)(汽)(车)(推)(广)(初)(期)(有)(限)(的)(市)(场)(空)(间)(里)(,广)(汽)(会)(走)(出)(一)(条)(怎)(样)(的)(差)(异)(化)(的)(路)(数)(?
  布)(局)(
  在)(新)(能)(源)(汽)(车)(发)(展)(的)(大)(潮)(中)(,“后)(来)(者)(”广)(汽)(的)(步)(伐)(正)(逐)(步)(加)(快)(。
  在)(广)(汽)(整)(体)(“十)(三)(五)(”规)(划)(当)(中)(,新)(能)(源)(汽)(车)(业)(务)(的)(布)(局)(是)(重)(中)(之)(重)(,而)(无)(论)(是)(广)(汽)(乘)(用)(车)(等)(自)(主)(业)(务)(板)(块)(,抑)(或)(广)(汽)(本)(田)(、广)(汽)(丰)(田)(、广)(汽)(菲)(亚)(特)(克)(莱)(斯)(勒)((以)(下)(简)(称)(广)(汽)(菲)(克)()等)(合)(资)(板)(块)(,都)(在)(加)(码)(新)(能)(源)(汽)(车)(业)(务)(。
  据)(了)(解)(,目)(前)(广)(汽)(已)(经)(有)(60款)(包)(括)(纯)(电)(动)(、增)(程)(式)(、插)(电)(式)(和)(混)(合)(动)(力)(等)(在)(内)(的)(乘)(用)(车)(和)(商)(用)(车)(进)(入)(工)(信)(部)(示)(范)(目)(录)(,在)(2010到)(2013年)(,广)(汽)(先)(后)(向)(广)(州)(市)(交)(付)(各)(类)(节)(能)(和)(新)(能)(源)(示)(范)(汽)(车)(2000余)(辆)(。
  早)(在)(2014年)(8月)(,广)(汽)(就)(与)(比)(亚)(迪)(投)(资)(30亿)(元)(成)(立)(了)(广)(汽)(比)(亚)(迪)(新)(能)(源)(客)(车)(有)(限)(公)(司)(。其)(一)(期)(单)(班)(年)(生)(产)(传)(统)(燃)(料)(商)(务)(中)(巴)(及)(各)(类)(新)(能)(源)(客)(车)(5000辆)(,二)(期)(可)(实)(现)(年)(生)(产)(各)(类)(新)(能)(源)(客)(车)(5000辆)(。目)(前)(,广)(汽)(比)(亚)(迪)(拥)(有)(技)(术)(成)(熟)(的)(10.5米)(纯)(电)(动)(客)(车)(、8米)(纯)(电)(动)(客)(车)(、7米)(纯)(电)(动)(客)(车)(、纯)(电)(动)(旅)(游)(客)(车)(C9、C8、C6等)(新)(能)(源)(客)(车)(。在)(新)(能)(源)(客)(车)(的)(布)(局)(上)(,广)(汽)(抢)(得)(了)(先)(机)(。
  而)(在)(乘)(用)(车)(领)(域)(,广)(汽)(则)(是)(借)(力)(合)(资)(板)(块)(的)(优)(势)(,协)(同)(发)(展)(自)(主)(品)(牌)(。今)(年)(,广)(汽)(乘)(用)(车)(传)(祺)(品)(牌)(将)(推)(出)(ga3sphev、gs4ev以)(及)(gs4phev三)(款)(新)(能)(源)(车)(。合)(资)(板)(块)(上)(,广)(汽)(丰)(田)(此)(前)(在)(混)(合)(动)(力)(凯)(美)(瑞)(的)(基)(础)(上)(,去)(年)(还)(导)(入)(了)(混)(合)(动)(力)(雷)(凌)(车)(型)(;广)(汽)(本)(田)(合)(资)(自)(主)(理)(念)(也)(在)(加)(速)(新)(能)(源)(业)(务)(的)(推)(进)(,而)(今)(年)(还)(将)(导)(入)(混)(合)(动)(力)(雅)(阁)(等)(新)(能)(源)(车)(型)(;按)(照)(广)(汽)(菲)(克)(总)(裁)(郑)(杰)(的)(表)(态)(,广)(汽)(菲)(克)(今)(后)(也)(将)(加)(快)(新)(能)(源)(车)(的)(产)(品)(布)(局)(,例)(如)(其)(换)(代)(Jeep牧)(马)(人)(将)(推)(出)(混)(动)(版)(车)(型)(,之)(后)(还)(将)(有)(插)(电)(式)(混)(动)(版)(推)(出)(;广)(汽)(三)(菱)(从)(2016年)(开)(始)(,将)(引)(进)(不)(低)(于)(十)(款)(的)(新)(车)(,其)(中)(就)(包)(含)(插)(电)(式)(混)(合)(动)(力)(欧)(蓝)(德)(。
  广)(汽)(新)(能)(源)(汽)(车)(布)(局)(的)(总)(体)(发)(展)(目)(标)(是)(,到)(2020年)(,广)(汽)(集)(团)(及)(广)(汽)(传)(祺)(新)(能)(源)(汽)(车)(将)(实)(现)(10万)(~20万)(辆)(规)(模)(,涵)(盖)(轿)(车)(、SUV等)(车)(型)(。广)(汽)(集)(团)(执)(行)(董)(事)(、广)(汽)(乘)(用)(车)(总)(经)(理)(吴)(松)(表)(示)(,广)(汽)(新)(能)(源)(公)(司)(主)(要)(的)(侧)(重)(点)(是)(在)(“三)(电)((电)(池)(、电)(机)(、电)(控)()”方)(面)(的)(提)(升)(,以)(及)(整)(个)(新)(能)(源)(汽)(车)(生)(产)(和)(销)(售)(的)(总)(协)(调)(。
  按)(照)(冯)(兴)(亚)(的)(说)(法)(,今)(后)(广)(汽)(将)(按)(照)(“混)(合)(动)(力)(、插)(电)(式)(车)(型)(为)(重)(点)(,纯)(电)(驱)(动)(车)(型)(为)(主)(要)(战)(略)(取)(向)(,其)(他)(新)(能)(源)(车)(型)(持)(续)(跟)(进)(”的)(原)(则)(部)(署)(研)(发)(,着)(力)(突)(破)(关)(键)(与)(平)(台)(技)(术)(,分)(布)(实)(现)(产)(业)(化)(。
  变)(局)(
  广)(汽)(集)(团)(选)(择)(在)(此)(时)(组)(建)(新)(能)(源)(子)(公)(司)(,开)(拓)(国)(内)(新)(能)(源)(汽)(车)(市)(场)(,主)(要)(也)(是)(看)(中)(了)(当)(下)(国)(内)(新)(能)(源)(的)(“大)(势)(”。
  未)(来)(,广)(汽)(乘)(用)(车)(传)(祺)(品)(牌)(基)(于)(插)(电)(式)(PHEV、纯)(电)(动)(EV、混)(合)(动)(力)(HEV三)(大)(新)(能)(源)(平)(台)(推)(出)(8款)(车)(型)(,GA5PHEV已)(经)(推)(出)(,未)(来)(还)(将)(有)(7款)(新)(车)(陆)(续)(上)(市)(。其)(中)(推)(出)(包)(括)(GA3SPHEV、GS4PHEV、GA6PHEV三)(款)(插)(电)(式)(混)(合)(动)(力)(车)(型)(。纯)(型)(包)(括)(GS4EV、EVCoupe、A0EV三)(款)(。混)(合)(动)(力)(车)(型)(有)(一)(款)(高)(级)(轿)(车)(,有)(望)(是)(GA8新)(能)(源)(版)(本)(车)(型)(。
  “未)(来)(广)(汽)(传)(祺)(将)(结)(合)(汽)(车)(发)(展)(低)(碳)(化)(、网)(联)(化)(、智)(能)(化)(的)(发)(展)(趋)(势)(,在)(新)(能)(源)(汽)(车)(领)(域)(实)(施)(153发)(展)(战)(略)(”。即)(构)(建)(1个)(国)(家)(级)(试)(验)(室)(,掌)(握)(电)(池)(系)(统)(、电)(机)(系)(统)(、整)(车)(控)(制)(、机)(电)(耦)(合)(系)(统)(和)(系)(统)(集)(成)(5大)(核)(心)(技)(术)(,形)(成)(混)(动)(、增)(程)(、纯)(电)(3大)(产)(品)(系)(列)(。”吴)(松)(表)(示)(。
  而)(在)(新)(能)(源)(汽)(车)(的)(销)(售)(及)(推)(广)(方)(面)(,广)(汽)(的)(主)(要)(思)(路)(是)(利)(用)(现)(有)(经)(销)(商)(资)(源)(,通)(过)(授)(权)(且)(经)(过)(新)(能)(源)(体)(系)(改)(造)(后)(的)(经)(销)(商)(就)(能)(销)(售)(传)(祺)(新)(能)(源)(车)(型)(。凡)(所)(在)(地)(区)(有)(政)(府)(新)(能)(源)(补)(贴)(的)(经)(销)(商)(都)(有)(机)(会)(得)(到)(授)(权)(。
  借)(着)(国)(家)(政)(策)(的)(大)(力)(推)(广)(及)(广)(汽)(的)(大)(举)(投)(入)(,广)(汽)(新)(能)(源)(发)(展)(的)(势)(头)(不)(错)(,然)(而)(变)(局)(因)(素)(也)(颇)(多)(。
  2015年)(,财)(政)(部)(、科)(技)(部)(、工)(信)(部)(、发)(改)(委)(等)(四)(部)(委)(联)(合)(下)(发)(了)(“关)(于)(2016~2020年)(新)(能)(源)(汽)(车)(推)(广)(应)(用)(财)(政)(支)(持)(政)(策)(的)(通)(知)(”,公)(示)(了)(2016年)(新)(能)(源)(汽)(车)(补)(贴)(细)(则)(及)(未)(来)(2017~2018年)(和)(2019~2020年)(退)(坡)(幅)(度)(为)(20%和)(40%。
  退)(坡)(机)(制)(实)(施)(之)(后)(,消)(费)(者)(购)(买)(新)(能)(源)(车)(的)(补)(贴)(减)(少)(。除)(限)(行)(、限)(购)(因)(素)(外)(,多)(数)(消)(费)(者)(购)(买)(新)(能)(源)(汽)(车)(仍)(然)(看)(重)(的)(是)(较)(高)(的)(国)(家)(补)(贴)(及)(地)(方)(补)(贴)(,对)(于)(新)(能)(源)(车)(性)(能)(的)(认)(知)(度)(与)(认)(可)(度)(并)(不)(算)(高)(。
  如)(此)(,随)(着)(新)(能)(源)(补)(贴)(的)(退)(坡)(,对)(一)(些)(价)(格)(敏)(感)(的)(消)(费)(者)(而)(言)(,新)(能)(源)(汽)(车)(的)(吸)(引)(力)(会)(下)(降)(。据)(《中)(国)(经)(营)(报)(》记)(者)(了)(解)(,上)(汽)(乘)(用)(车)(开)(展)(了)(对)(企)(业)(补)(贴)(政)(策)(。上)(汽)(乘)(用)(车)(已)(明)(确)(表)(示)(,如)(果)(地)(方)(补)(贴)(退)(坡)(,退)(坡)(部)(分)(将)(由)(企)(业)(承)(担)(,确)(保)(消)(费)(者)(不)(受)(退)(坡)(影)(响)(,上)(汽)(甚)(至)(还)(提)(高)(补)(贴)(额)(度)(,让)(消)(费)(者)(在)(购)(买)(新)(能)(源)(汽)(车)(时)(享)(受)(更)(多)(实)(惠)(。
  而)(从)(广)(汽)(集)(团)(合)(资)(板)(块)(布)(局)(新)(能)(源)(汽)(车)(的)(步)(骤)(看)(,基)(本)(都)(是)(从)(混)(合)(动)(力)(入)(手)(,毕)(竟)(丰)(田)(等)(品)(牌)(在)(混)(合)(动)(力)(方)(面)(有)(着)(自)(身)(的)(优)(势)(,之)(后)(再)(导)(入)(插)(电)(式)(混)(合)(动)(力)(,纯)(电)(动)(。广)(州)(市)(消)(费)(者)(购)(买)(普)(通)(混)(合)(动)(力)(汽)(车)(可)(以)(不)(参)(与)(摇)(号)(,然)(而)(混)(动)(车)(型)(至)(今)(未)(能)(进)(入)(到)(国)(家)(新)(能)(源)(汽)(车)(推)(广)(目)(录)(中)(去)(,在)(个)(别)(城)(市)(,插)(电)(式)(混)(合)(动)(力)(车)(亦)(不)(能)(享)(受)(补)(贴)(,可)(以)(说)(在)(推)(广)(广)(汽)(旗)(下)(的)(各)(新)(能)(源)(汽)(车)(产)(品)(方)(面)(,广)(汽)(缺)(少)(了)(先)(发)(优)(势)(。
  如)(今)(几)(大)(汽)(车)(集)(团)(都)(在)(布)(局)(新)(能)(源)(汽)(车)(产)(业)(,除)(加)(大)(研)(发)(投)(入)(开)(展)(技)(术)(革)(新)(外)(,抢)(占)(客)(户)(资)(源)(亦)(变)(得)(十)(分)(重)(要)(。在)(几)(大)(车)(企)(新)(能)(源)(汽)(车)(价)(格)(、技)(术)(、市)(场)(均)(“势)(均)(力)(敌)(”的)(情)(况)(下)(,创)(新)(的)(营)(销)(手)(段)(无)(疑)(能)(够)(赢)(得)(更)(多)(的)(筹)(码)(,广)(汽)(在)(新)(能)(源)(汽)(车)(的)(推)(广)(方)(面)(还)(需)(多)(下)(功)(夫)(。
  谋)(局)(
  当)(然)(,希)(望)(借)(此)(轮)(新)(能)(源)(汽)(车)(政)(策)(“东)(风)(”的)(,并)(不)(止)(广)(汽)(集)(团)(一)(家)(。随)(着)(新)(能)(源)(汽)(车)(新)(政)(的)(正)(式)(实)(施)(,各)(大)(汽)(车)(厂)(商)(的)(新)(能)(源)(汽)(车)(纷)(纷)(上)(市)(。
  按)(照)(一)(汽)(集)(团)(此)(前)(公)(布)(的)(新)(能)(源)(发)(展)(规)(划)(,其)(也)(明)(确)(了)(新)(能)(源)(产)(业)(化)(发)(展)(的)(思)(路)(。继)(发)(布)(蓝)(途)(战)(略)(、红)(旗)(品)(牌)(、服)(务)(品)(牌)(之)(后)(,一)(汽)(集)(团)(将)(采)(用)(“三)(步)(走)(”方)(式)(实)(现)(成)(为)(新)(能)(源)(汽)(车)(的)(领)(跑)(者)(目)(标)(:到)(2016年)(,初)(步)(形)(成)(电)(机)(、电)(池)(系)(统)(的)(产)(业)(化)(能)(力)(,完)(成)(重)(点)(车)(型)(的)(商)(品)(化)(开)(发)(;到)(2018年)(,实)(现)(新)(能)(源)(产)(品)(规)(模)(化)(、产)(业)(化)(,支)(撑)(企)(业)(四)(阶)(段)(燃)(油)(限)(值)(目)(标)(实)(现)(;到)(2020年)(,完)(成)(全)(系)(车)(型)(新)(能)(源)(产)(业)(化)(准)(备)(,具)(备)(批)(量)(投)(放)(能)(力)(,占)(据)(全)(国)(15%以)(上)(的)(市)(场)(份)(额)(。
  此)(外)(,北)(汽)(集)(团)(控)(股)(的)(北)(京)(新)(能)(源)(汽)(车)(股)(份)(有)(限)(公)(司)(于)(日)(前)(正)(式)(挂)(牌)(;比)(亚)(迪)(储)(能)(系)(统)(也)(于)(日)(前)(获)(得)(全)(球)(首)(个)(CSA认)(证)(;长)(安)(汽)(车)(也)(表)(示)(,未)(来)(将)(在)(乘)(用)(车)(、商)(用)(车)(、轻)(型)(车)(等)(几)(大)(业)(务)(板)(块)(陆)(续)(推)(出)(基)(于)(现)(有)(成)(熟)(平)(台)(的)(新)(能)(源)(产)(品)(。同)(时)(,将)(着)(力)(打)(造)(电)(池)(系)(统)(集)(成)(生)(产)(能)(力)(。
  在)(过)(去)(的)(4年)(间)(,国)(内)(新)(能)(源)(汽)(车)(保)(有)(量)(从)(不)(足)(千)(辆)(迅)(速)(上)(升)(至)(2015年)(的)(40万)(余)(辆)(。尤)(其)(是)(在)(当)(前)(传)(统)(汽)(车)(产)(业)(整)(体)(低)(迷)(情)(况)(下)(,新)(能)(源)(汽)(车)(市)(场)(逆)(势)(上)(扬)(,呈)(爆)(发)(式)(增)(长)(态)(势)(。据)(权)(威)(统)(计)(数)(据)(显)(示)(,2015年)(,国)(内)(新)(能)(源)(汽)(车)(销)(量)(飙)(升)(4倍)(,新)(能)(源)(汽)(车)(的)(产)(销)(量)(分)(别)(约)(达)(到)(34万)(辆)(和)(33万)(辆)(,同)(比)(分)(别)(增)(长)(334%和)(343%。
  不)(过)(,虽)(然)(政)(策)(不)(断)(出)(台)(,但)(目)(前)(国)(内)(新)(能)(源)(汽)(车)(的)(快)(速)(普)(及)(仍)(受)(制)(于)(诸)(多)(因)(素)(。有)(分)(析)(人)(士)(认)(为)(,基)(础)(设)(施)(建)(设)(不)(完)(善)(这)(个)(“老)(大)(难)(”的)(问)(题)(依)(旧)(没)(有)(有)(效)(解)(决)(。有)(新)(能)(源)(汽)(车)(企)(业)(高)(层)(反)(馈)(,尽)(管)(目)(前)(充)(电)(桩)(等)(基)(础)(设)(施)(建)(设)(准)(入)(逐)(步)(松)(动)(,但)(从)(终)(端)(反)(馈)(的)(信)(息)(来)(看)(,具)(体)(的)(基)(础)(设)(施)(建)(设)(依)(旧)(面)(临)(着)(更)(为)(复)(杂)(的)(操)(作)(难)(题)(。除)(此)(之)(外)(,尽)(管)(各)(个)(区)(域)(已)(经)(陆)(续)(出)(台)(鼓)(励)(新)(能)(源)(汽)(车)(消)(费)(的)(政)(策)(,但)(终)(端)(依)(旧)(没)(有)(形)(成)(购)(买)(新)(能)(源)(车)(的)(风)(气)(。
  从)(眼)(下)(的)(情)(况)(来)(看)(,广)(汽)(集)(团)(在)(新)(能)(源)(业)(务)(上)(的)(加)(码)(,无)(疑)(也)(是)(顺)(应)(了)(国)(内)(新)(能)(源)(汽)(车)(发)(展)(的)(“大)(势)(”。不)(过)(,后)(续)(广)(汽)(比)(亚)(迪)(能)(否)(在)(短)(期)(内)(实)(现)(其)(新)(能)(源)(客)(车)(领)(域)(的)(推)(广)(目)(标)(,依)(旧)(考)(验)(双)(方)(的)(智)(慧)(。
(责)(任)(编)(辑)(:李)(德)(辉)()
)


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