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华晨宝马之诺城市展厅将关闭

来源: 南方日报网络版     时间: 2019年09月19日 18:32:18
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(内)(一)(名)(工)(作)(人)(员)(对)(《每)(日)(经)(济)(新)(闻)(》记)(者)(说)(:“如)(果)(要)(租)(车)(,现)(在)(最)(多)(只)(能)(租)(1年)(。”
  据)(了)(解)(,作)(为)(华)(晨)(宝)(马)(旗)(下)(的)(合)(资)(自)(主)(品)(牌)(,之)(诺)(品)(牌)(成)(立)(至)(今)(虽)(然)(只)(有)(3年)(,但)(却)(被)(看)(做)(是)(宝)(马)(在)(华)(新)(能)(源)(战)(略)(开)(启)(的)(一)(个)(重)(要)(标)(志)(。之)(诺)(车)(型)(从)(研)(发)(到)(生)(产)(仅)(用)(了)(2年)(时)(间)(,华)(晨)(宝)(马)(自)(豪)(地)(称)(其)(为)(“之)(诺)(速)(度)(”,而)(“以)(租)(代)(售)(模)(式)(”更)(是)(开)(创)(了)(豪)(华)(品)(牌)(在)(华)(推)(广)(新)(能)(源)(产)(品)(的)(先)(河)(。
  时)(任)(华)(晨)(宝)(马)(高)(层)(曾)(对)(媒)(体)(表)(示)(:“一)(个)(新)(技)(术)(、新)(车)(型)(在)(上)(市)(初)(期)(,大)(家)(可)(能)(都)(会)(有)(些)(担)(心)(,尤)(其)(是)(对)(正)(处)(在)(产)(品)(导)(入)(期)(的)(新)(能)(源)(汽)(车)(来)(说)(,更)(是)(如)(此)(,如)(果)(让)(消)(费)(者)(花)(一)(大)(笔)(钱)(来)(买)(这)(样)(一)(辆)(车)(,消)(费)(者)(不)(敢)(下)(决)(心)(。而)(我)(们)(采)(用)(以)(租)(代)(售)(模)(式)(,实)(则)(有)(意)(为)(之)(,此)(举)(能)(够)(让)(消)(费)(者)(在)(该)(车)(型)(上)(市)(初)(期)(放)(心)(地)(尽)(情)(体)(验)(,这)(是)(华)(晨)(宝)(马)(的)(一)(个)(战)(略)(考)(虑)(。”
  然)(而)(,华)(晨)(宝)(马)(这)(一)(前)(瞻)(性)(的)(战)(略)(思)(维)(,并)(没)(有)(收)(到)(预)(期)(的)(效)(果)(。之)(诺)(在)(高)(端)(市)(场)(“少)(人)(问)(津)(”,与)(中)(国)(新)(能)(源)(汽)(车)(销)(量)(成)(倍)(增)(长)(的)(现)(象)(形)(成)(强)(烈)(反)(差)(。确)(切)(来)(说)(,现)(阶)(段)(的)(之)(诺)(败)(给)(了)(“中)(国)(速)(度)(”。
  未)(来)(,之)(诺)(品)(牌)(的)(城)(市)(展)(厅)(渠)(道)(将)(被)(收)(缩)(,租)(赁)(公)(司)(渠)(道)(将)(成)(为)(产)(品)(推)(广)(的)(主)(要)(途)(径)(。
  ●规)(模)(和)(应)(用)(成)(为)(掣)(肘)(原)(因)(
  “很)(长)(一)(段)(时)(间)(,到)(店)(体)(验)(或)(办)(理)(租)(赁)(业)(务)(的)(客)(人)(很)(少)(。”之)(诺)(城)(市)(展)(厅)(内)(一)(位)(工)(作)(人)(员)(向)(《每)(日)(经)(济)(新)(闻)(》记)(者)(表)(示)(。
  据)(不)(完)(全)(统)(计)(,2014年)(至)(2015年)(,华)(晨)(宝)(马)(先)(后)(交)(付)(汽)(车)(租)(赁)(公)(司)(、北)(京)(市)(外)(事)(服)(务)(局)(以)(及)(政)(府)(机)(关)(共)(计)(330辆)(之)(诺)(1e。
  此)(前)(有)(汽)(车)(租)(赁)(公)(司)(高)(层)(向)(媒)(体)(表)(示)(:“之)(诺)(1e的)(市)(场)(表)(现)(一)(直)(不)(好)(,放)(在)(租)(车)(平)(台)(上)(少)(人)(问)(津)(,现)(在)(已)(向)(厂)(家)(提)(出)(了)(退)(车)(申)(请)(,希)(望)(把)(损)(失)(降)(到)(最)(低)(。”
  另)(据)(租)(用)(过)(之)(诺)(1e的)(消)(费)(者)(于)(先)(生)(对)(《每)(日)(经)(济)(新)(闻)(》记)(者)(表)(示)(,之)(诺)(1e在)(使)(用)(过)(程)(中)(也)(并)(不)(方)(便)(。“这)(车)(没)(有)(快)(充)(接)(口)(,只)(能)(进)(行)(慢)(充)(,充)(满)(电)(需)(要)(7个)(小)(时)(左)(右)(,能)(跑)(不)(到)(150公)(里)(,还)(没)(有)(国)(产)(自)(主)(品)(牌)(跑)(的)(远)(。另)(外)(,如)(果)(没)(有)(自)(己)(的)(固)(定)(车)(位)(,就)(无)(法)(安)(装)(之)(诺)(提)(供)(的)(充)(电)(系)(统)(,给)(车)(辆)(充)(电)(就)(只)(能)(到)(之)(诺)(指)(定)(的)(4S店)(或)(者)(自)(己)(飞)(线)(,而)(社)(会)(上)(的)(公)(共)(充)(电)(桩)(与)(该)(车)(的)(充)(电)(系)(统)(并)(不)(匹)(配)(。”
  记)(者)(通)(过)(查)(询)(之)(诺)(官)(方)(网)(站)(后)(发)(现)(,北)(京)(地)(区)(仅)(有)(6家)(之)(诺)(指)(定)(充)(电)(点)(,而)(且)(多)(集)(中)(在)(市)(区)(外)(的)(4S店)(内)(,上)(海)(市)(的)(之)(诺)(充)(电)(点)(则)(要)(多)(些)(,共)(计)(12家)(。
  “分)(时)(租)(赁)(有)(着)(自)(己)(的)(属)(性)(,一)(个)(是)(规)(模)(,另)(一)(个)(是)(互)(联)(互)(通)(。”庞)(大)(汽)(贸)(集)(团)(股)(份)(有)(限)(公)(司)(董)(事)(长)(庞)(庆)(华)(对)(《每)(日)(经)(济)(新)(闻)(》记)(者)(说)(:“做)(分)(时)(租)(赁)(,从)(规)(模)(上)(来)(说)(至)(少)(要)(覆)(盖)(一)(个)(城)(市)(,比)(如)(到)(机)(场)(、火)(车)(站)(、医)(院)(、各)(大)(商)(圈)(,甚)(至)(是)(机)(关)(单)(位)(和)(大)(专)(院)(校)(,同)(时)(要)(做)(到)(可)(以)(异)(地)(还)(车)(。而)(互)(联)(互)(通)(解)(决)(的)(则)(是)(消)(费)(者)(在)(实)(际)(使)(用)(新)(能)(源)(汽)(车)(过)(程)(中)(的)(难)(题)(,比)(如)(充)(电)(是)(否)(方)(便)(,充)(电)(时)(间)(长)(短)(等)(,这)(些)(问)(题)(都)(是)(直)(接)(影)(响)(消)(费)(体)(验)(的)(重)(要)(因)(素)(。”
  显)(然)(,之)(诺)(在)(规)(模)(和)(方)(便)(性)(上)(并)(没)(有)(达)(到)(上)(述)(要)(求)(。此)(外)(,租)(赁)(价)(格)(高)(昂)(也)(是)(阻)(碍)(之)(诺)(发)(展)(的)(另)(一)(关)(键)(因)(素)(。
  据)(了)(解)(,之)(诺)(租)(赁)(方)(式)(分)(为)(分)(时)(租)(、日)(租)(、月)(租)(和)(年)(租)(。其)(时)(租)(价)(格)(为)(20元)(/小)(时)(、日)(租)(价)(格)(为)(400元)(/天)(、三)(年)(的)(租)(金)(价)(格)(换)(算)(下)(来)(为)(7400元)(/月)(,但)(如)(果)(只)(租)(一)(年)(,其)(每)(月)(租)(金)(则)(达)(到)(11000元)(。
  通)(过)(调)(查)(记)(者)(了)(解)(到)(,北)(汽)(新)(能)(源)(的)(月)(平)(均)(租)(赁)(价)(格)(为)(4000元)(,而)(主)(打)(短)(途)(出)(行)(的)(知)(豆)(,其)(月)(平)(均)(租)(赁)(价)(格)(为)(1500元)(。
  对)(此)(,有)(业)(内)(人)(士)(表)(示)(:“新)(能)(源)(汽)(车)(发)(展)(初)(期)(也)(是)(对)(消)(费)(者)(的)(培)(育)(阶)(段)(,如)(何)(让)(消)(费)(者)(尽)(可)(能)(多)(的)(使)(用)(新)(能)(源)(汽)(车)(并)(得)(到)(良)(好)(体)(验)(才)(是)(当)(务)(之)(急)(。尽)(管)(之)(诺)(有)(豪)(华)(品)(牌)(背)(书)(,但)(就)(用)(车)(成)(本)(和)(用)(车)(体)(验)(来)(讲)(,与)(国)(产)(自)(主)(品)(牌)(相)(比)(,之)(诺)(并)(没)(有)(优)(势)(。”
  ●败)(给)(“中)(国)(速)(度)(”
  随)(着)(政)(策)(扶)(持)(力)(度)(的)(不)(断)(加)(大)(和)(人)(们)(节)(能)(环)(保)(意)(识)(的)(提)(高)(,消)(费)(市)(场)(对)(新)(能)(源)(汽)(车)(的)(接)(受)(程)(度)(也)(越)(来)(越)(高)(。
  中)(国)(汽)(车)(工)(业)(协)(会)(的)(数)(据)(显)(示)(,今)(年)(1~6月)(,新)(能)(源)(汽)(车)(实)(现)(销)(量)(17.0万)(辆)(,比)(上)(年)(同)(期)(增)(长)(126.9%。其)(中)(,纯)(电)(动)(汽)(车)(售)(出)(12.6万)(辆)(,同)(比)(增)(长)(161.6%;插)(电)(式)(混)(合)(动)(力)(汽)(车)(完)(成)(销)(量)(4.4万)(辆)(,比)(去)(年)(同)(期)(增)(长)(64.2%。
  2014年)(,时)(任)(华)(晨)(宝)(马)(总)(裁)(康)(思)(远)(在)(之)(诺)(展)(厅)(开)(业)(现)(场)(曾)(表)(示)(:“中)(国)(是)(全)(球)(最)(大)(的)(汽)(车)(市)(场)(,而)(且)(很)(可)(能)(也)(会)(成)(为)(全)(球)(最)(大)(的)(电)(动)(车)(市)(场)(,所)(以)(我)(们)(需)(要)(不)(断)(扩)(展)(,为)(未)(来)(做)(好)(准)(备)(。我)(们)(今)(天)(的)(投)(资)(是)(为)(了)(更)(好)(的)(明)(天)(。”
  然)(而)(令)(华)(晨)(宝)(马)(没)(有)(想)(到)(的)(是)(,“中)(国)(速)(度)(”远)(比)(“之)(诺)(速)(度)(”快)(得)(多)(。
  据)(不)(完)(全)(统)(计)(,截)(至)(今)(年)(6月)(,全)(国)(新)(能)(源)(乘)(用)(车)(企)(业)(共)(30余)(家)(,并)(已)(涵)(盖)(多)(达)(90余)(款)(车)(型)(。
  事)(实)(上)(,华)(晨)(宝)(马)(之)(诺)(一)(开)(始)(便)(选)(择)(“以)(租)(代)(售)(”这)(样)(的)(分)(时)(租)(赁)(模)(式)(并)(没)(有)(问)(题)(。
  “相)(较)(于)(传)(统)(燃)(油)(汽)(车)(而)(言)(,纯)(电)(动)(汽)(车)(仍)(属)(于)(新)(鲜)(事)(物)(,而)(分)(时)(租)(赁)(对)(于)(电)(动)(汽)(车)(来)(讲)(应)(该)(是)(一)(个)(很)(好)(的)(推)(广)(模)(式)(,从)(消)(费)(者)(角)(度)(出)(发)(,租)(赁)(对)(消)(费)(者)(决)(策)(最)(简)(单)(,风)(险)(也)(最)(低)(,这)(一)(模)(式)(还)(可)(以)(不)(断)(吸)(引)(更)(多)(消)(费)(者)(来)(尝)(试)(、体)(验)(电)(动)(车)(,同)(时)(达)(到)(培)(养)(消)(费)(者)(和)(牌)(推)(广)(的)(目)(的)(。”知)(豆)(汽)(车)(总)(裁)(鲍)(文)(光)(对)(《每)(日)(经)(济)(新)(闻)(》记)(者)(表)(示)(。
  而)(对)(于)(华)(晨)(宝)(马)(之)(诺)(城)(市)(展)(厅)(即)(将)(关)(闭)(一)(事)(,有)(业)(内)(人)(士)(认)(为)(,“华)(晨)(宝)(马)(之)(诺)(关)(闭)(城)(市)(展)(厅)(,并)(不)(能)(说)(明)(分)(时)(租)(赁)(这)(种)(商)(业)(模)(式)(不)(好)(。闭)(店)(不)(排)(除)(这)(是)(华)(晨)(宝)(马)(的)(战)(略)(意)(图)(。”
  据)(悉)(,华)(晨)(宝)(马)(之)(诺)(的)(下)(一)(款)(新)(车)(60H将)(在)(年)(内)(发)(布)(,该)(车)(将)(采)(用)(插)(电)(式)(混)(合)(动)(力)(系)(统)(。而)(对)(于)(新)(车)(是)(否)(还)(会)(继)(续)(采)(用)(“以)(租)(代)(售)(模)(式)(”进)(行)(推)(广)(,该)(品)(牌)(内)(部)(人)(士)(并)(没)(有)(给)(出)(明)(确)(答)(复)(,但)(其)(同)(时)(对)(《每)(日)(经)(济)(新)(闻)(》记)(者)(表)(示)(:“之)(诺)(品)(牌)(的)(以)(租)(代)(售)(模)(式)(还)(将)(继)(续)(下)(去)(,只)(是)(由)(此)(前)(的)(城)(市)(展)(厅)(和)(租)(赁)(公)(司)(双)(渠)(道)(变)(成)(日)(后)(的)(租)(赁)(公)(司)(这)(一)(单)(一)(渠)(道)(了)(。”
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